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A Guide to Successful Exhibition Planning

Exhibitions can be quite the investment, but if you plan and execute them correctly you could receive a significant return on investment.

Exhibition venues in London, Derby, Bristol and Cardiff come in all shapes and sizes, but planning a large event goes beyond choosing the right location.

Launching new products, reaffirming your brand, and generating new interest in your business are pleasant side-effects of a well-planned exhibition.

If you could use guidance getting your event off the ground, check out our brief guide to implementing a successful exhibition below.

12 Months Prior…

  • Set goals for the event—determine what it is you hope the outcome of the event is in data.
  • Define the location—there are exhibitions venues in Bristol and beyond, so choose wisely.
  • Prepare your budget—read contacts and familiarize yourself with any payments needed upfront.
  • Put down a deposit—one year prior to your event you should have a deposit down on the location.

6 Months Prior…

  • Decide whether other departments in your company will participate in the event.
  • Outline advertising—don’t forget about your website and update all marketing materials to push attendance.
  • Research suppliers—figure out what type of décor you need for visual décor and who will supply it for the event.
  • Brainstorm visuals—if you want to give your customers a reason to choose your booth, think about what type of visuals will engage them.

2 Months Prior

  • Preview your display—after brainstorming and determining the ideal booth, give it a once over and make any necessary changes.
  • Prepare advertising packs—give out packs that answer the whys and when’s of your vent to journalists and media members.

The Day Before

  • Pack—make sure you have credit cards, copies of your deposits and contracts.
  • Check list from above.
  • Phone numbers and address for all suppliers.

The Day Of

  • Confirm your contractors are on their way.
  • Check hotel reservations and confirm meeting reservations as well.
  • Supervise the booth setup.
  • Take photos of the booth.

By planning your event well in advance, you’ll find that the results are far more rewarding. The goal is to engage your audience as best as possible. Keep these ideas in mind for your next event.

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