As business owner, keeping costs low is essential. Even when it comes to marketing, you want to ensure your investment is well spent and produces real results. One way to promote your products, is to host an exhibit. In comparison to other forms of marketing, holding an exhibition is extremely cost effective. Here’s how.
According to a study conducted by Exhibit Surveys Inc., the average cost of reaching just one visitor at a trade show is £120, while the cost to reach the same visitor through sales calls is around £195. This substantial price difference is enough to pay for another exhibition all together. All you have to do is some simple math and you’ll discover the benefits of investing in one of the many exhibition venues in London, Birmingham or Manchester.
In comparison to other forms of cold calling, when individuals choose your business or product at an exhibit, they follow up and make a purchase far more frequently. Additionally, 54% of all trade show orders require no follow up visit, according to the McGraw-Hill Research Foundation. This is regardless of the exhibition venues you select.
Public consumer shows also generate more instant cash than other forms of marketing. Why? Because visitors to your exhibition are highly motivated to purchase, and in-person sales are far more effective at converting interested buyers into customers.
However, the exhibition venues in UK come in a variety of forms and sizes, which means you have to determine what price is appropriate considering the output you can expect. In other words, consider the data to see if a trade show exhibit will effectively target your market. By researching the event, you can safely determine the audience who will be there and make an intelligent decision to the benefit of your business.
Keep in mind that not all visitors to your exhibition venue in Manchester will buy right away. Some will in fact require follow-up calls and further convincing. Trade shows can require long-term investment, so be prepared to capture information about your visitors as soon as they arrive at your exhibit.
With the right mindset, data, and preparedness exhibitions can be cost-effective marketing tools for a variety of businesses. If you’re looking for quality exhibition venues in UK, then contact our team. We’ll give you one less thing to worry about.